Shapes
Pool Collection

Discover all pool collections.
Select the color of water you want.

Colours
Finishes
Look
Material

ECHO

Pizzicato →
00/ 09

Everything leaves an Echo.

A new surface for architecture

Nothing disappears.
It only changes form.

Each material already lived once. Gathered here, they return transformed — different origins becoming one new surface.

II — Object

What is Echo?

Ecology + Acoustic

A new architectural surface, born from ceramic and recovered matter — lighter, more expressive, closer to the way light and sound move through a room.

Hydrophobic
Fireproof
Acoustic insulation
Thermal insulation
Flexible
Stain-proof
Sustainable
III — Composition

The rhythm within matter.

0%
0%
0%
Recovered ceramic material
Recycled matter
New

90% of Echo is made from recycled materials.
Matter remembers — not as waste, as memory that keeps its shape.

01 / 03Echo of Matter

Our waste,
made material again.

Echo is made using ceramic waste recovered from our own factory. Material left by our production process returns as part of a new surface instead of becoming waste.

02 / 03Echo of Light

No two pieces
meet light the same.

Because of the material's recycled composition, every piece is inherently different. As light moves across the surface, it reveals variations in tone, texture and depth that belong to that piece alone.

03 / 03Echo of Sound

Where surface
meets sound.

Echo brings sound into the material conversation. Its composition and relief contribute to a more comfortable acoustic environment, helping improve the way sound is perceived throughout the room.

IV — The Three Echoes

Pizzicato.The first voice of Echo.

Designed by

A pinch of a string. A brief, intentional gesture that turns vibration into sound. Pizzicato folds that gesture into the surface itself — a collection that plays with light, and listens to the room.

Coming early 2027
01
Porcelain6 colours
Cypress
Cypress Light
Earth
Sand
02
Echo4 colours
Navy mixed textureNavy
Cypress mixed textureCypress
Earth mixed textureEarth
Sand mixed textureSand
VI — Formats

One language.
Many expressions.

Piano Tile, Porcelain, drawing Piano Tile, Porcelain
Piano TilePorcelain15 × 15 cm6" × 6"
Terzo Tile, Porcelain, drawing Terzo Tile, Porcelain
Terzo TilePorcelain4.8 × 15 cm2" × 6"
Piano piece, Echo, drawing Piano piece, Echo
PianoEcho15 × 15 cm6" × 6"
Pizzico piece, Echo, drawing Pizzico piece, Echo
PizzicoEcho10.2 × 15 cm4" × 6"
Arco piece, Echo, drawing Arco piece, Echo
ArcoEcho15 × 15 cm6" × 6"
Tremolo piece, Echo, drawing Tremolo piece, Echo
TremoloEcho45 × 45 cm18" × 18"
Terzo piece, Echo, drawing Terzo piece, Echo
TerzoEcho15 × 45 cm6" × 18"
Porcelain · 2 forms
Echo · 5 forms

One palette, expressed through two different materials.

VII — Colour

Colour, as matter.

Navy
Earth
Cypress
Sand
01

A quiet rhythm.

Hospitality lounge
02

Blue sets the tempo.

Collaborative space
03

Contrast, in layers.

Retail space
04

Light draws the surface.

Gastronomic space
VIII — Architecture
The beginning

Echo has just begun.

This is only the first chapter.
Pizzicato is the first voice — others are still taking shape.
Whatever comes next will carry what came before.

Coming early 2027
Technological partner · Creavalo

EXCLUSIVE DESIGNS, WITH A VERY CAREFUL DETAIL.

CONTACT US!

WOW HEADQUARTERS

Polígono Pont
12180 Cabanes (Castellón), España
(+34) 964 331 910 (+34) 964 331 911

WOW LOGISTICS CENTER

Ctra Castellon-Alcora CV-16, km 8
12130 Sant Joan de Moro,
Castellón. Spain
(+34) 964 331 910 (+34) 964 331 911

WOW USA - HEADQUARTERS & WAREHOUSE - VA

9408 Gunston Cove Rd. Unit C-D
Lorton VA 22079 United States
(703) 910-6162

WOW USA - CORPORTATE OFFICES & WAREHOUSE - CA

1548 S State College Blvd
Anaheim CA 92806
(714) 940-0705

WOW - USA CUSTOMER SERVICE & WAREHOUSE - TX

12855 South Kirkwood Road Suite 100
Stafford TX 77477 United States
(+1) 956 368 1350

CONTACT US!

WOW HEADQUARTERS

Polígono Pont
12180 Cabanes (Castellón), España
(+34) 964 331 910 (+34) 964 331 911

WOW LOGISTICS CENTER

Ctra Castellon-Alcora CV-16, km 8
12130 Sant Joan de Moro,
Castellón. Spain
(+34) 964 331 910 (+34) 964 331 911

WOW USA - HEADQUARTERS & WAREHOUSE - VA

9408 Gunston Cove Rd. Unit C-D
Lorton VA 22079 United States
(703) 910-6162

WOW USA - CORPORTATE OFFICES & WAREHOUSE - CA

1548 S State College Blvd
Anaheim CA 92806
(714) 940-0705

WOW - USA CUSTOMER SERVICE & WAREHOUSE - TX

12855 South Kirkwood Road Suite 100
Stafford TX 77477 United States
(+1) 956 368 1350